The 7 Key Advantages of Outsourcing Your Content Marketing
Content marketing is crucial to the success of any modern business. By producing effective digital marketing campaigns, your business can generate leads, increase sales and business revenue, build brand awareness and loyalty, and solidify industry authority. But at the heart of successful digital marketing campaigns is great content – well-crafted, optimized content delivered consistently that is both useful and interesting for your readers.
Nevertheless, when you’re running a business, it’s likely that you have a million and one other specific business tasks you have to accomplish – and now you need to worry about building a strong content marketing strategy? Of course, you can attempt to produce content yourself by diverting your time and effort from the heart of your business to researching and writing blog posts, social media posts, newsletters and other essential content. Or you could hire a writing team to do this for you at great financial cost of paying more salaries and IT expenses. There is a third option which could make it simpler and most cost-effective for your business – outsourcing your content to a professional and specialized content marketing agency.
Below we will discuss the 7 core advantages to outsourcing your content creation needs:
1. Allows You to Focus Your Time and Money on the Most Important Thing – Your Business!
Running a business requires a lot of hard work, dedication of time and effort, and financial investment to make it successful. On a daily basis, you need to focus on the key elements of your business strategy and core activities. Producing high-quality, optimized content on a regular basis is not necessarily at the heart of your business but yet is incredibly crucial to its success.
Outsourcing your content strategy to professional content marketers will free up your time and allow you to concentrate on the needs of your business. Researching and writing content is time consuming within itself – and this is before considering other factors such as SEO (search engine optimization) and promoting your content through various social media channels. Hiring professionals to create your content will ultimately save you time you might otherwise spend doing it yourself or having your team doing it. Professional content marketers have essential expertise and understanding of what will work and what won’t as well as extensive knowledge in your industry saving you both time and effort. After all, if you had a hole in your roof, you wouldn’t be climbing up to fix it yourself if you weren’t a professional roofer.
At first, you may think that trying to create content yourself, having your team do it or hiring in-house writers may be more cost-effective – however, this decision may be incredibly costly in terms of time, experience and money. The outlay of hiring full-time writers is immense; you have to consider the recruitment costs, annual salary, benefits, office overheads, and, of course, annual leave. By outsourcing your content marketing, you can hire freelance writers as needed, meaning you can scale up or down depending on demands. If you start out only needing a few blog posts each month, but in six months’ time need weekly posts, never fear! Using content marketing agencies allows you to base your writing team on your current content requirements. In the process you will save time and money while receiving expertly written, first-rate content.
2. Provides You with Flexibility to Meet Your Content Needs
Your business may have varied needs at different points within your business’ life cycle or at distinct times of the year. This may be influenced by a number of factors:
- Your business is continuing to grow
- Seasonal fluctuations such as the holiday season or summer breaks
- The need for content that is new and fresh
If your business is continuing to grow, you may find that you have higher demand for content. By utilizing a content marketing agency, you can hire as many writers and order as much content as needed. No questions asked. Additionally, if you do have in-house writers but need to supplement your writing team to keep up with needs, outsourcing can be the perfect solution. Outsource your content as much or as little as necessary to meet your business needs.
Additionally, there may be certain points of the year where investing in content is not as essential for your business. At other times of the year, it may be crucial to produce as many content campaigns as possible. Using a content marketing agency allows you to easily transition between these periods of time. Further, your content strategy won’t deteriorate because of potential staffing issues or employees taking annual leave during seasonal times. Instead, you give the agency the responsibility to task their writers with creating and delivering your required content while providing you with piece of mind.
Another reason you may outsource your content is because you want content that is new and fresh. Maybe you have been producing your own content for a long time and are running out of topics or you have a team of writers that aren’t producing the quality content you expect – no matter what the reason is, you can use an agency to try out different writers. The flexibility to use different writers through outsourcing can provide your content with new ideas or perspectives to ignite the spark in your published content and engage your audience.
3. Utilizes External Talent, Perspectives and Expertise to Create Fresh Content
You are an expert at what you do, and your business requires all of your skilled attention. By using a content marketing agency to produce your content campaigns, you can access professional content strategists who have industry expertise and can effectively represent your brand to the appropriate audience. They also have additional knowledge of the latest trends in the content marketing field to best create optimized content tailored for your business. This knowledge includes how to make technical or complex information engaging for your reader, an understanding of how site visitors read and interpret information, utilizing SEO to make your campaigns search engine friendly, and incorporating keywords and calls to action in an effortless, refined way.
Outsourcing your content can also help with infusing new ideas and perspectives into your published campaigns. As mentioned previously, you or your team may have been producing your own content for a period of time and are running out of ideas for fresh content. Using an agency will be essential to creating new, shareable content with diverse ideas that will be exciting for your audience to read. Freelance writers at agencies are likely to have previously collaborated with numerous clients and can therefore bring the knowledge and experience they have acquired to the content they create for you. By outsourcing your content to a content marketing agency, you will always have access to varied writers who have ideas for different topics to ignite your content strategy and motivate your readers.
Further, hiring an external content marketer provides an objective perspective on your business that can help to develop your content and brand image. They may view or express concepts in a way you may have not considered previously and add further spark to your content that gives it a unique and compelling edge over your competitors.
4. Helps to Build Genuine Relationships with Your Audience
Content marketers are focused on subtle advertising which entices customers by providing them with valuable and beneficial knowledge. By doing this, you can develop a true relationship between your business and your audience. Professional content marketers seize the opportunity to provide your audience with crucial information about your product or service. As we all know, the vast majority of customers won’t make a purchase before doing their own online investigation. Delivering information and answering questions about your product or service will create awareness and a buzz around your brand and explain why customers should buy from you versus your competitors.
5. Delivers Consistent Content Creation and Lets You Explore New Types of Content
An important aspect of content marketing is producing high-quality, value-rich content on a regular basis to keep your business relevant. However, this can be daunting for a company of any size to manage. When choosing to outsource your campaigns, your content publication strategy is delegated to the agency and their writers. By doing this, you can publish a greater amount of content with increased frequency and consistency without putting additional stress on you and your team.
As we discussed earlier, creating content takes a lot of time in the researching and writing process. Even if you employ a full-time in-house writer, they may not be able to regularly produce the amount of content needed to the standard required. Instead of hiring more writers to your team, which is costly and may not be necessary at certain times of the year, outsourcing can be the ideal answer. By employing an agency to produce your content, you can scale up or down depending on your current need for content and your budget.
Content marketing agencies have many freelance writers who are available to create content to your specifications including tight deadlines. Your industry may have developments or new studies which you would like to produce a commentary on quickly. Instead of taking your attention away from important business duties, outsourcing this task to an agency would result in superior content produced rapidly. Additionally, freelance writers within content marketing agencies are either paid per word or per project and therefore have high incentive to produce quality content as efficiently as possible in comparison to full-time in-house writers who are salaried and are paid the same no matter how much content they create.
There are also many different types of content for you to discover and utilize to engage your readers. When many people think of content marketing, blog posts are the first to come to mind – but content marketing is so much more. There are numerous types of content for you to explore and experiment with – social media posts, newsletters, video scripts, white papers (just to name a few). Instead of being intimidated by creating other types of content you may not have the knowhow to construct or the prospect of employing something new and different that may or may not work, outsourcing can open a whole new content world for you. Agencies have writers who have extensive knowledge and expertise in creating different types of projects and can create specialized campaigns which can help you to attain your business goals. This way you can experiment with something fresh for your business without the worry that you don’t have the exact skills to produce it.
6. Quality Content Produced by Professionals Enhances Visibility and Shareability
Great content is useful, compelling and sharable which can enhance your online presence. Professional content marketers understand how to craft content that your audience will engage with and want to share across their own social media platforms. This type of high-quality content also helps boost SEO in order for people to find your site organically. When you have content that is beneficial to your readers and answers questions people may ask, search engines, like Google, will rank your site higher than your competitors.
It is also important for your business to build and maintain a strong social media presence across multiple social media platforms. To do this, you must update the content you share through these platforms with interesting and engaging content. Content specialists understand how to create posts which capture people’s attention and aid in keeping your social media pages relevant. The better the content, the more likely your readers are to share it and drive traffic to your site.
7. There are Quantifiable Benefits to Outsourcing Your Content
If the last thing holding you back from outsourcing your content is whether you are getting a good return on your investment, the benefits are easy to measure and track. The vast majority of businesses will discover that outsourcing your content will enhance your return on investment. Measurable elements for your business include the number of views and subsequent conversions from specific content, increased followers on your social media platforms, the number of shares and engagement on your content, and a boost in sales after implementing your content marketing strategy. Outsourcing content campaigns to agencies can help you to meet your business goals because their freelance writers can produce the quality content you need on a consistent basis which can initiate more leads, conversions and engagement with your readers.
Outsourcing your content marketing strategy can be extremely beneficial for your business; it can help you to create exciting, optimized content that is both helpful and engaging for your audience and lead to increased brand awareness, customer trust, and sales. It is cost-effective and can easily be scaled up or down depending on your content needs at any point in time. Outsourcing your content marketing campaigns enables you to devote your time to the most important thing – your business.
If you’re convinced that you should try outsourcing your content, why not get to work now? Content.Marketing can help you to create valuable content that will help you to achieve your business goals. If you want to learn more, please check out our Content Services and How It Works pages. We look forward to fueling the soul of your content marketing in the near future.